Connection · Resonance · Win-Win | TGS 2025: BESTAR Joins Global Partners to Explore New Pathways for Smart Interaction

The global gaming industry is entering a new cycle driven by technology. According to the latest data, in the first half of this year, China’s gaming market achieved a 14.08% year-on-year increase in actual sales revenue, with its user base reaching nearly 679 million. Against this backdrop of rapid growth, the 2025 Tokyo Game Show (TGS)—recognized as one of the world’s top three gaming exhibitions—was successfully held from September 25–28 at Makuhari Messe in Chiba, Japan.

This year’s TGS set a new record as the largest edition in history, hosting 772 exhibitors with a total of 4,083 booths. As the largest gaming event in Asia and one of the world’s leading industry gatherings, TGS has long been regarded as a barometer of gaming technology innovation.

The exhibition hall was bustling, with companies showcasing their latest technologies and products. BESTAR highlighted its expertise in piezoelectric ceramics, haptic feedback, directional sound, and liquid-cooling active thermal management systems. Among them, its haptic feedback technology attracted significant attention from industry professionals.

At the BESTAR booth, engineers demonstrated devices integrated with its haptic components, which deliver subtle and precise vibration feedback. Visitors experienced firsthand how the technology enhances game control and interaction with nuanced tactile sensations.

During the show, companies including Sony expressed interest in BESTAR’s haptic feedback solutions, discussing potential applications in game controllers to elevate tactile experiences. Several Chinese gaming peripheral manufacturers also showed strong interest, exploring its use in products such as force-feedback vests and virtual keyboards. For example, integrating high-precision haptic points into gaming vests can simulate in-game impacts and environmental effects, creating deeper immersion. Virtual keyboards, on the other hand, can replicate the feel of pressing physical keys, significantly improving input experience. With the rise of VR/AR gaming, the importance of precise haptic feedback is growing rapidly.

As the global gaming industry advances toward more immersive experiences, innovative haptic feedback technologies are reshaping tactile interaction with unprecedented precision and realism. BESTAR will continue to drive innovation in piezoelectric haptic solutions and expand their applications, delivering competitive technologies to the global market and enabling players worldwide to enjoy richer, more lifelike interactive experiences.